True love story

1/ THE STUDENT ENTERED INTO LIFE WITH THE MIND OF “SELECTING A CAREER”

In 1995, the country was moving with the changes of the first phase of innovation and integration into the world. There was a food analysis student who entered the world with confused eyes and timid feet. Because, she studied a field that was not her forte. With that mindset, she applied for an internship at a company without knowing that it would be a fateful opportunity for a part of her life. It was the first and only company specializing in processed coffee in Vietnam at that time. After the internship, she was fortunate to join the ranks of the first talented predecessors in the Vietnamese coffee industry. Just like that, day after day facing professional work, coffee naturally seeped into every corner of the student’s soul without realizing it.

Cô sinh viên năm xưa

2/ UNDERSTAND THE THOUGHT: CAFÉ MUST BE CAFÉ

After nearly 20 years of living with coffee, with the team participating in creating and bringing life to coffee, it sublimates and becomes a big brand. Coffee has become her own endless passion and a cultural value that she is deeply influenced by, which is “REAL”.

“REAL” from the people who created it.

“REAL” comes from the value of the product because simply, real coffee itself is a wonderful masterpiece of nature without having to add any spices to it.

“REAL” so that Vietnamese consumers know what “Real Coffee” is because of the objective conditions at that time, most consumers could hardly enjoy a true cup of coffee and it was just a drink similar to coffee. Made from different grains.

She thought her life as a student that year would stick together, pursuing her passion for coffee for the rest of her life at that beloved destination. But then the brand has had many changes. After nearly 20 years of experiencing sweet ups and downs with a big brand, she had to break up with her “lover of a hundred years” because the two no longer had the same goals.

3/ SON LAM CAFÉ – REPLACEMENT

Even though she broke up with her big “lover”, those old sweet passions were never lost in her. And she decided to find a “replacement”. No longer confused and bewildered like before, she confidently built and chose the model of “Replacement” – Son Lam Cafe Company (Solafood) with the mission that she always pursues: SOLAFOOD is committed to providing products quality, ensuring health safety for consumers through experience, passion, and responsibility to the community and the environment.

Started a business in 2014 with experience, knowledge, passion and the ultimate desire to bring “original” coffee flavors to Vietnamese coffee lovers. Solafood has gathered “experts” in the field of deep coffee processing with around 20 years of experience to produce quality coffee products.

A paradox in the Vietnamese coffee market that coffee connoisseurs have always noticed – the coffee raw material region Vietnamese Robusta is the top in the world, but very few people Vietnam can enjoy true pure coffee. In the past few years, the market has blossomed with the trend of clean coffee, pure coffee. Many places organize on-site roasting to prove that the coffee is 100% pure. But in reality, the “real” quality of coffee is still replaced by flavorings and produces a product similar to coffee. Therefore, consumers are still not familiar with a cup of rustic coffee that is not black, not strong and fragrant, as they have always been.

Concerned about the above inadequacies, bringing consumers to enjoy authentic cups of coffee is not only a passion but also a responsibility of the Solafood team.

Understanding that coffee beans themselves are nature’s masterpieces , the processor’s job is to “show off” the perfection of that masterpiece in the final stages so that users can fully enjoy it. intact. To achieve this, the processor must take care and select each coffee bean raw material to the production process, preservation rigid. Solafood has applied management according to ISO 22000: 2005 standards and FDA regulations to not only serve domestic consumers but also meet high requirements in exporting quality products. world market, ensuring to maintain the quality of rustic coffee when it reaches the user.

In addition to factors such as climate, soil, plant varieties, care techniques, etc., coffee beans in each region have their own unique aroma and taste. And to get the best coffee, manufacturers must know how to select quality coffee beans from each region and find the secret to combining and mixing many types of beans to bring a cup of coffee with a flavor that suits your taste. the taste and preferences of the person enjoying it. If DakLak coffee is as strong as a knight, then Lam Dong coffee is like a spring girl, gentle and delicate, combining the fiery excitement of the red basalt soil of Long Khanh, Dong Nai. All of the above ingredients have created a rustic, passionate and original SOLA coffee product, satisfying many consumers’ tastes with unique flavors.

Solafood’s product lines are all the brainchild, a desire to share with the community the quintessential values of coffee. This is the guideline for the activities of SON LAM Food Production and Trading Co., Ltd. throughout the journey.

Enjoy SOLA coffee – contribute to honoring and sharing the value of Vietnamese coffee.